Hula Frog Most Loved Martial Arts School

Men’s Krav Maga Self-Defense through the Original Mixed Martial Art

Most Loved Martial Arts School

Learn the fighting secrets of Krav Maga

Letter from the Owner and Head Instructor of PhxKravFit
Sifu Matt Numrich, M.A.
Read on to find out more about our free offer!

Dear Friend,

Your system works and last night was a proven fact. This guy threw 6 punches which never made contact. I threw 1 kick and series of straight blasts to corner him against a bench. By this time I had 2 other employees help me hold him down until police took over. I can tell you that this guy had no clue what happened to him.

Walter Paiz, Restaurant Manager

My name is Matt Numrich, and I am Owner and Head Instructor at PhxKravFit. If you’ve been looking for a challenge and/or the tools to accomplish a level of living few get to experience you need to read this.

You would not believe the range of people I have in my adult only classes. Construction workers, bankers, lawyers, sales reps, full time college students, law enforcement, other martial arts instructors, car mechanics, business owners, and even retirees. What do all of these people have in common?

For the most part, they want one of three things, and most want a combination of these benefits we give you students:

  1. Instantly useful self-defense skills: The tools to end altercations quickly, without years upon years at the boring local dojo. Our adult only classes teach what has been time tested by the Navy SEALs, DEA, and over 200 local and state law enforcement agencies. We train these tools safely, so you can get up the next morning and go to work, yet intense enough to reap the benefits of the next point.
  2. Powerful workout program: More and more people come to us as this as their main reason. They got bad news from the doctor, or going up any more than two flights of stairs is so taxing, yet embarrassing to admit to anyone. You may have played high school sports, but 5, 10, or 30+ years of doing next to nothing has put more weight on than you realized. We make our workouts fun, and challenging for you specific fitness level (which is zero in many cases).

    I smoked two packs a day for over 20 years… I stopped smoking the day I stared at PhxKravFit over 2 years ago – and I haven’t looked back since. It is amazing how it works out the lungs.

    Kevin Gallager, sales rep

  3. "Mental attributes": When you really get down to it, I find people want self-confidence, a way to relieve stress, increase discipline, get a positive attitude, passion, or whatever those "intangible" qualities are. It’s that invisible badge your friends admire, clients recognize, and loved ones respect. This is what will really set you apart and help you succeed in your job, family, and life.

Here are some of the other benefits you’re likely to experience in weeks – not years:

Street awareness: Many times called “street smarts”, you’ll see things and recognize dangerous situations before they start.

Meet new people: Find new friends, business connections, and others just like you who will enrich your life.

Secret defense strategies: Turn fear into opportunity by knowing how to defend yourself against opponents who are bigger, stronger, and more experienced than you.

… And so much more.

I wanted cardiovascular benefits and thought it important to learn how to protect myself at the same time. I had my doubts of what I was getting myself into but the instructors have the ability and patience to teach to all ages. They truly want all of their students to succeed.

Jim McDonald, home remodeler

Now, take a look at what I’ll give you just by giving me a call and checking out our classes:


  • FREE trial 2 Week coupon!
  • FREE private consultation, if you need your questions answered personally!
  • FREE martial arts t-shirt! Keep the t-shirt even if you don’t register with our program!
  • FREE month at one of our competitors if there is a program more appropriate for your child’s needs.

To take advantage of these, you have two options. The first is to simply call me at 623-300-6114. The second way is to email me at address.

I look forward in showing you what our school can do for you. Thank you for your time, and I look forward in meeting you at my school.


Sifu Matt Numrich, M.A.

p.s. If you’re even a bit curious about what I have to offer, I urge you to call me as soon as possible. Our classes fill up very quickly.

p.s.s. Remember, register online today and get over $150 in bonuses.

Greetings, I am a life long practitioner of a variety of martial arts. I am the Chief instructor for the New York City police Department and I was impressed by your article in this month’s Black Belt Magazine.

James Shanahan

I’m writing on behalf of myself and my fellow marienes, overseas in Iraq, to say thank you for your inspirational gift. It has opened our eyes toward new fighting strategies as well as personal self-defense.

Lance Corpral Anthony Delvridge, USMC

PhxKravFit teaches both practical and effective self-defense, unlike the traditional styles I’ve learned under for years.

James Elmson., 44

Krav Maga is straight to the point for law enforcement and civilians alike, allowing anyone to end any altercation quickly.

Jason Kohl, Police Officer

The instruction is of the highest quality, and the price is unbeatable in comparison to other schools.

Jake Nuesser, 21

No other system comes close to the completeness of Krav Maga.

Jim Roving, Security Personnel

PhxKravFit has given me the edge I need when comes to a confrontation. Krav Maga principles are so easy to remember, they come like second nature. This is so important in my line of work.

Tom Stephenson, Bouncer

Pick up the phone today and schedule your first free session. I’ve taken all of the risk out of your visit, and even thrown in extras you can keep, even if you don’t take our classes.

Call right now to speak to the Head Instructor to talk about your individual goals, phone 623-300-6114.

Our social media pages are updated and added to almost daily!
Check them out below!

Check Out what Our Students Have To Say

Helpful self-defense techniques

"It was such a pleasure having you and Stephanie at the Center. You were very patient, and explained things so well. My clients commented on how helpful your self-defense techniques might be in an emergency. Thank you so much for coming! " ~ April Conover, 38, Manager

Already lost 5lbs

"I've been very happy with classes and what I've learned so far. I've already lost 5 lbs, and everyone at PHOENIX KRAV MAGA AND FITNESS is great. They are all very encouraging. I've found from other dojos that the advanced students tend to be "too cool" to even give you the time of day, but at PHOENIX KRAV MAGA AND FITNESS every single person is very friendly and are all there to help. I know I've still got a lot to learn from missed classes, but I've already talked with your staff and they said they would help me catch up." ~ Jonathan T. Aguilar, 36

Easy yet Effective

"Well, there were many things that I liked about the program! I like that fact that it's easy yet very effective. Most of what we learn in Special Forces is more defensive, and you can't spar with it. I was thinking of getting your home program to expose the guys in my company to it, or just to refresh myself." ~ Joe Dulmage, Special Forces Solider

Classes motivate me to lose weight

"I'm 44 years old. I have been taking KRAV MAGA classes through Matt for over 2 years now, and I believe I that I have only missed one class. When I started I weighed 196. I now weigh 166. I didn't lose the weight solely by attending classes once a week, I lost it because the classes motivated me. I was sick of only being able to wrestle for 30 seconds before I needed paramedic attention. I like the fact that the students can wear almost anything they want to class. We don't have to sit around and waste time learning useless history about some Asian emperor who, 1000 years ago, authorized use of the martial arts for the select few. Really, who cares about that?" ~ Bob Miller, County Judge

Extremely Satisfied

"I would like to add that I am extremely satisfied the quality of the classes, the awesome instructors and very pleased with the overall experience. You run a very good business and I am glad to be part of it." ~ Steve Munerantz, 27

Highly recommended for both men and women

"My name is Dave Lamoso, I began PHOENIX KRAV MAGA AND FITNESS in May. I have been in class for about 8 months now. I have had an interest in KRAV MAGA, when I finally looked into it I decided to give it a try. For health reasons, to lose weight, and to sharpen my fighting techniques. It has been very beneficial. I feel allot better and healthier overall. When I began this class I weighed in at 236 lbs. Because of continuing classes at PHOENIX KRAV MAGA AND FITNESS, I now weigh in at 198 lbs. I have stopped smoking cigarettes since I have started these classes. I will be able to keep my weight under control with the exercise and workouts that I get at PHOENIX KRAV MAGA AND FITNESS. I feel so much better about myself now, I weigh less and I feel allot stronger. Before I started these classes I was always tired and lazy (fatigued). I now have an over abundance of energy. I feel great over all. I have made this a permanent part of my life, I fit my KRAV MAGA Classes in my everyday schedule. I feel guilty if I miss one day. I would highly recommend these classes to both men and women." ~ Dave Lamoso, 43


"It was good to touch base with you yesterday. I was just talking with my wife yesterday at how thankful I was to have encountered certain people who have influenced me in a positive and profound way, such as my father, a few important Football coaches, and of course Sifu Matt Numrich. Seriously, credit is due where credit is deserved. Thanks for all of your teachings and friendship, as it has been such a positive force in my life. Not to mention the confidence that I have IF I ever get in to a physical confrontation with someone.....let's just say that I "Pity the fool" who messes with the "Stallion"! Seriously, I just wanted to thank you again, as I don't forget important things, and it is all much appreciated!" ~ Mark, Home Inspector and MMA Competitor

Great Discerner

"Thank You for being there this morning with me!!! You are a great discerner and I value your opinions." ~ Gary, Group Leader at Church

More challenging than expected

"Awesome Instructor Camp! I wasn't sure what to expect but it met and exceeded what I wished to get out of it. It was more challenging than I expected... and I expected it to be very challenging!!!" ~ Eric Peterson, Veterinarian Assistant

Totally worth it

"Hey everybody. I just wanted to say this program really works. I have only been taking this class for one month and I feel I have already learned a lot. The evolution cycle was something I have never experienced before. However, it was one of the most rewarding feelings I have ever experienced. If I could take a test with only one month's worth of experience, I feel like I can do anything. This has been totally worth it. Thanks for everything." ~ Reinier Marfil

The cardio and work out are killers

"I like the idea of training with teachers I normally don't get to train with. Each person always seems to have their own style or little something different to add. That's it. I just felt that since you have the site for us and ask us to use it...we might as well. Oh yeah, and Matt...I love taking your class...the cardio and work out you give us is a killer and that is just what I am looking for each week. Do I even need to say anything about the knowledge you provide your students and staff with. Thanks to all at PHOENIX KRAV MAGA AND FITNESS!!!!!" ~ Brian McDougall, Manager

A humbling experience

"I would have to call the classes a very humbling experience. The people are great and I'm really enjoying it." ~ Rob Lowery

Bring pride in continuing tradition

"Emil Bautista here, a student of Adriano D. Emperado, Kajukenbo and I wish to thank you for helping me recognize Michael McDaniel's rank within the art he studied with you while in Chicago. This is important to me because he has shown great talent but I unsure as to where he belonged as respect to Kajukenbo and your art. I wanted the students here to respect Michael and also his rank in your art as well as his rank in Kajukenbo. I know where he fits in with respect to our art of Kajukenbo, but not what he studied with you. I knew he was very knowledgeable in your art and I felt he should have something to show for it. But I am not in the habit of going behind anyone's back and giving rank in any other art but the one I am qualified for {Kajukenbo}. Michael has helped tremendously with our grappling program and has helped many of our students to win competitions and feel better about themselves with respect to grappling. This is something that was missing from our program and I am very grateful to Michael for sharing his knowledge with us. Our Kajukenbo ranking goes like this; white, purple, blue, green, brown and black and this can take about three to four years to get through the ranks. I know it's different with your style as Michael has explained to me. I just wanted you to know how very proud I am of Michael and all he has accomplished here. The students really like him and he has a good following for his classes. Please know that Michael is carrying on your tradition very admirably, that I am proud of him and honored that he came from you." ~ Grandmaster Emil Bautista, who had one of our students join his school after a move

Feel energized

"I had an especially good work out last night. That energized feeling you get the next day after a good hard work out is awesome. Add that to the nice end of summer weather we have today and things are shaping up to be a great day. Just thought I would share." ~ Jim McCoy, Attorney


"Saturday was excellent, it helped to review, a few things I think I saw and some feedback from you. Great job and excellent class!" ~ Jim Kennon, 63, Financial Planner

No regrets

"Everything is going great. The classes are what I was hoping for and more. So I am very pleased with my decision to attend your school." ~ Jose Mata, Manager

Felt comfortable even though I'm still very new

"It was a great experience Matt. I felt very comfortable even though I'm still very new. I particularly enjoyed the atmosphere. Everyone seemed to be having a really good time. I intend to attend again next year." ~ Mike Baldwin, Business Owner

Worth more than people pay for it

"The training is worth more than people pay for it, and is the most practical self defense I have seen. I would recommend it to anyone." ~ Sam Louflen, student

Tons of great information

"Just wanted to say I had a great time on Saturday. Learned a lot of great information. I wished i had known the curriculum ten years ago, when i was working as bartender at a local pool hall in the city. But that's another story. Once again thank you for the opportunity to learn this information." ~ Marc Johnson, bouncer

Let go of frustrations go and learn

"I would like to thank you and PHOENIX KRAV MAGA AND FITNESS. Recently I have felt that life has went full circle and have never felt better.. Less stress and really enjoying life.. Hey I have lost 20 pounds doing it.. Work is going good. Family and friends are great.. and found a great person to share everything, we found each other and WoW... The Lord works in really mysterious ways and I am glad he guided me thru this. PHOENIX KRAV MAGA AND FITNESS has been a place were I can let my frustrations go and learn.. Again thank you sir." ~ Beny Rivera, Computer Systems Tech

He truly cares for my best interest

"I did a lot of research in the area martial arts schools, and after visiting and trying out various places, I enrolled with Matt Numrich and PHOENIX KRAV MAGA AND FITNESS about 2 years ago. I am extremely happy to report that I made a right choice then, and that even now this is the most perfect program for someone like me. Apart from childhood interest in Martial Arts, I did not have any background in it so I was a total novice. Sifu Numrich and the PHOENIX KRAV MAGA AND FITNESS staff have been able to patiently guide me and train me in all kinds of techniques and skills with personalized attention and guidance, so that now I am at the intermediate level. Being a professional musician and artist who draws from global musical backgrounds, I truly appreciate that Sifu Numrich has in-depth knowledge of all the self defense and fighting styles. I also feel that Sifu Numrich has taken personal interest in making me reach my goals of physical abilities and martial arts skills, as well as, he truly cares for my best interest, and that he has made a positive impact on my life." ~ Kalyan Pathak

I am still blown away by PHOENIX KRAV MAGA AND FITNESS

"I have been through several martial arts schools through my time with equal time in and out of them. So far I am still blown away by PHOENIX KRAV MAGA AND FITNESS. Every day I come in that I will learn or improve on something new. In too many places have I got away unknowingly busting out repetitions incorrectly unnoticed or unhindered by the instructor. Not so at PHOENIX KRAV MAGA AND FITNESS. With the assortment of instructors and advanced students or even beginners hell-bent on learning, improper technique will get you corrected quickly. All in all. I look forward to every class and leave afterwards tired yet pumped and ready to brave another day at work. Thank you for making this a great experience." ~ Marcin Krzeminski, 33

Even after almost 8 years

"I wanted to write you this letter to give thanks to you, because unbeknown to you, have been a mental mentor over the years. Even after almost 8 years I still think back to the training PHOENIX KRAV MAGA AND FITNESS has provided, not just the techniques but mainly the mental capacity. So I wanted to give you the best of luck to you for your recovery and to your good health." ~ Chris A. Santi, past student who moved out of state

Inspiration in a difficult time

"I just got back from a funeral of a very old and close friend of mine. He had just committed suicide. His death made me feel lost and confused as to how we are to direct our own lives when death reaches us all, regardless of our purpose. Then I started to read your blog and realized that direction of life starts with our own health. I have since taken your blog to heart and have started to walk (still to heavy to run) every morning. I have lost close to 16 pounds since the start of the year and am coming back to class tuesday. Just wanted to say thank you for the words of inspiration in a difficult time. See you tuesday." ~ Raymond Rimocal

This guy threw 6 punches and never made contact

Matt, I got in an altercation with an aggressive guest last night at my restaurant. This guy had about 60lbs on me and was 6 feet tall compared to my 5' 6". Thanks to you, this guy threw 6 punches which never made contact. It took 15 to 20 seconds and the fight was over. I can tell you that this guy had no clue what happened to him." ~ Walter G. Paiz, Restaurant Manager

Principles come like second nature

Phoenix Krav Maga and Fitness has given me the edge I need when comes to a confrontation. KRAV MAGA principles are so easy to remember, they come like second nature. This is so important in my line of work. ~ Tom Stephenson, Bouncer

Price is unbeatable

The instruction is of the highest quality, and the price is unbeatable in comparison to other schools. ~ Jake Nuesser, 28, Graphic Artist

I have lost over 15 pounds

I needed something other than the boring routine of a health club to get in shape. Since joining classes I have lost over 15 pounds which has made me feel incredible! As a bonus I have greatly improved my cardio and flexibility." ~ George Boutsikakis, 43

Exceeded my expectations

I strongly believe every woman should know how to protect herself. Training at Phoenix Krav Maga and Fitness helped me gain the physical skills of self-defense along with the mental attributes to avoid conflict. The classes are taught in a fun, informative and non threatening environment by instructors who's knowledge and skill level exceeded my expectations." ~ Susan Mueller, Mother

Given me more confidence than I have ever had

Phoenix Krav Maga and Fitness has given me more confidence than I have ever had. Of course I would not have the confidence or the knowledge if it weren't for the PHX KRAV FIT instructors, who are always willing to help and always very patient when teaching new information. ~ Christine Tomczak, 26